The New BPOS
Microsoft have recently lowered the price of their BPOS offering, and are at a rapidly increasing rate adding new features and benefits.
Where does that leave the Exchange, and SharePoint hoster?
Microsoft are leaving out the middle of the market.
The middle market is hard: They have internal IT guys afraid for their jobs, some complex systems and are used to having account managers – someone to work with, and help them look like a hero to the business.
This is where there is opportunity. As a hoster you can take advantage of Microsoft’s massive advertising campaign. Every CEO, CTO and CIO will at least know about the hosting offering if not understand it. Due to your ability to customize to a customer’s specific requirements and host additional servers/software over and above Exchange and SharePoint you have a key point of differentiation.
You are supposed to be more expensive, you are offering local tailored services with a real understanding of the applications and requirements of your local market or vertical.
Hosting companies give excellent value for what they do:
Relieve the stress of maintaining hardware
Maintaining business critical applications in a cost effective manner
Offering a 99.999% uptime for often as little as $20 - $50 a month.
Offering expensive and complex applications traditionally only fully utilised by large enterprises to small and medium businesses as well as the enterprise market.
Providing a phone number and a face.
As a proven presence in the market – through either webhosting, being an ISP or perhaps a Managed Services Provider customers are likely to come to you first, over and above BPOS and Google.
Your willingness to engage the customer directly, rather than just a webpage will build the customers confidence and allow you to capture this market.
The market is clamouring for this sort of service. We have all heard customers ask about Virtual Desktops, Software as a Service and Hosted Exchange.
There is a huge market being marketed to by Microsoft – get on the gravy train.
Where does that leave the Exchange, and SharePoint hoster?
Microsoft are leaving out the middle of the market.
The middle market is hard: They have internal IT guys afraid for their jobs, some complex systems and are used to having account managers – someone to work with, and help them look like a hero to the business.
This is where there is opportunity. As a hoster you can take advantage of Microsoft’s massive advertising campaign. Every CEO, CTO and CIO will at least know about the hosting offering if not understand it. Due to your ability to customize to a customer’s specific requirements and host additional servers/software over and above Exchange and SharePoint you have a key point of differentiation.
You are supposed to be more expensive, you are offering local tailored services with a real understanding of the applications and requirements of your local market or vertical.
Hosting companies give excellent value for what they do:
Relieve the stress of maintaining hardware
Maintaining business critical applications in a cost effective manner
Offering a 99.999% uptime for often as little as $20 - $50 a month.
Offering expensive and complex applications traditionally only fully utilised by large enterprises to small and medium businesses as well as the enterprise market.
Providing a phone number and a face.
As a proven presence in the market – through either webhosting, being an ISP or perhaps a Managed Services Provider customers are likely to come to you first, over and above BPOS and Google.
Your willingness to engage the customer directly, rather than just a webpage will build the customers confidence and allow you to capture this market.
The market is clamouring for this sort of service. We have all heard customers ask about Virtual Desktops, Software as a Service and Hosted Exchange.
There is a huge market being marketed to by Microsoft – get on the gravy train.
Labels: BPOS, Hosted Exchange, ISP, Managed, Microsoft Exchange, Microsoft SharePoint, MSP
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