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And there's money in providing the software for managing online services; which is potentially confusing, since one of the attractions of online services is that they take
a level of management off the user's shoulders; managing the management sounds suspiciously like metamanagement, and that way lies madness.
Nevertheless, Auckland-based EMS-Cortex is doing a fine trade with its Cortex provisioning platform, with more than 25 international customers, none of whom are trivial. Indeed
the latest of them, Melbourne IT is a leading global internet services company and is now using Cortex as part of its WebCentral hosting business, specifically its Corporate Exchange
product, a Microsoft-based managed email service for 100 to 2000-seat businesses. Software as a service is a fast-growing business, of which EMS-Cortex has a good-sized slice.
The National Business Review
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